/* ==========================================================================
   Adtract — one-page marketing site
   Tokens → base → components → sections → responsive
   ========================================================================== */

:root {
  --ink: #070B16;
  --ink-2: #0D1324;
  --ink-3: #151D35;
  --paper: #F5F3EC;
  --paper-2: #ECE9DE;
  --text: #0B1020;
  --muted: #4A5266;
  --text-dk: #F2F4FA;
  --muted-dk: #A5ADC4;
  --line: rgba(7, 11, 22, .12);
  --line-dk: rgba(255, 255, 255, .12);

  /* channel colors — always paired with a text label, never color-only */
  --lime: #C6F135;
  --blue: #4F7EFA;
  --amber: #FFB547;
  --coral: #FF6F5E;

  --f-display: 'Bricolage Grotesque', 'Segoe UI', system-ui, -apple-system, sans-serif;
  --f-body: 'DM Sans', 'Segoe UI', system-ui, -apple-system, sans-serif;
  --f-mono: 'JetBrains Mono', ui-monospace, 'SFMono-Regular', Menlo, Consolas, monospace;

  --r-lg: 24px;
  --hh: 72px;
}

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--hh) + 12px); -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--f-body);
  font-size: 1.0625rem;
  line-height: 1.6;
  color: var(--text);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, svg { display: block; max-width: 100%; }
h1, h2, h3, h4 { font-family: var(--f-display); line-height: 1.08; letter-spacing: -.025em; margin: 0; font-weight: 700; }
p { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
dl, dd { margin: 0; }
a { color: inherit; }
button, input, select, textarea { font: inherit; color: inherit; }
button { cursor: pointer; background: none; border: 0; padding: 0; }
[hidden] { display: none !important; }
:focus-visible { outline: 2px solid var(--blue); outline-offset: 3px; border-radius: 6px; }
.hero :focus-visible, .section--dark :focus-visible, .site-header :focus-visible,
.proof :focus-visible, .footer :focus-visible, .plan--featured :focus-visible { outline-color: var(--lime); }

.sr-only { position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.skip { position: absolute; left: -999px; top: 8px; }
.skip:focus { left: 12px; z-index: 200; background: var(--lime); color: var(--ink); padding: 10px 16px; border-radius: 8px; font-weight: 700; }

.icon { width: 1.1em; height: 1.1em; fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; flex: none; display: inline-block; }
.container { width: min(1240px, 100% - 48px); margin-inline: auto; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .6em;
  padding: .95em 1.5em; border-radius: 999px; border: 1.5px solid transparent;
  font-weight: 600; font-size: .98rem; line-height: 1; text-decoration: none; white-space: nowrap;
  transition: transform .2s, background .2s, color .2s, border-color .2s, box-shadow .2s;
}
.btn .icon { transition: transform .2s; }
.btn:hover .icon { transform: translateX(3px); }
.btn--lime { background: var(--lime); color: var(--ink); }
.btn--lime:hover { background: #d6ff4a; transform: translateY(-1px); box-shadow: 0 12px 32px -10px rgba(198, 241, 53, .6); }
.btn--ghost { border-color: rgba(255, 255, 255, .3); color: #fff; }
.btn--ghost:hover { border-color: #fff; background: rgba(255, 255, 255, .08); }
.btn--dark { background: var(--ink); color: #fff; }
.btn--dark:hover { background: var(--ink-3); transform: translateY(-1px); }
.btn--outline { border-color: var(--ink); color: var(--ink); }
.btn--outline:hover { background: var(--ink); color: #fff; }
.btn--sm { padding: .72em 1.2em; font-size: .9rem; }
.btn--lg { padding: 1.1em 1.9em; font-size: 1.05rem; }

.link-arrow { display: inline-flex; gap: 8px; align-items: center; font-weight: 700; text-decoration: none; border-bottom: 2px solid var(--lime); padding-bottom: 3px; }
.link-arrow .icon { transition: transform .2s; }
.link-arrow:hover .icon { transform: translateX(4px); }

/* ---------- Header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 100; height: var(--hh);
  border-bottom: 1px solid transparent;
  transition: background .3s, backdrop-filter .3s, border-color .3s;
}
.site-header.is-stuck, .nav-open .site-header { background: rgba(7, 11, 22, .86); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); border-bottom-color: var(--line-dk); }
.nav { height: 100%; display: flex; align-items: center; gap: 24px; }
.brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; color: #fff; }
.brand__mark { width: 34px; height: 34px; }
.brand__word { font-family: var(--f-display); font-weight: 700; font-size: 1.45rem; letter-spacing: -.03em; }
.nav__links { margin-left: auto; display: flex; align-items: center; gap: 4px; }
.nav__links a:not(.btn) { color: rgba(255, 255, 255, .78); text-decoration: none; font-size: .95rem; font-weight: 500; padding: .5em .85em; border-radius: 999px; transition: color .2s, background .2s; }
.nav__links a:not(.btn):hover, .nav__links a.is-current { color: #fff; background: rgba(255, 255, 255, .09); }
.nav__cta-mobile { display: none; }
.nav__toggle { display: none; width: 44px; height: 44px; margin-left: auto; flex-direction: column; justify-content: center; align-items: center; gap: 5px; border-radius: 12px; }
.nav__toggle span { display: block; width: 22px; height: 2px; background: #fff; border-radius: 2px; transition: transform .3s, opacity .2s; }
.nav-open .nav__toggle span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-open .nav__toggle span:nth-child(2) { opacity: 0; }
.nav-open .nav__toggle span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ---------- Hero slider ---------- */
.hero { position: relative; background: var(--ink); color: var(--text-dk); overflow: hidden; isolation: isolate; }
.hero__bg { position: absolute; inset: 0; z-index: -1; }
.hero__glow { position: absolute; border-radius: 50%; filter: blur(90px); opacity: .55; }
.hero__glow--a { width: 780px; height: 780px; right: -180px; top: -260px; background: radial-gradient(circle, #4F7EFA 0%, transparent 65%); animation: drift 18s ease-in-out infinite alternate; }
.hero__glow--b { width: 640px; height: 640px; left: -220px; bottom: -280px; background: radial-gradient(circle, rgba(198, 241, 53, .55) 0%, transparent 65%); animation: drift 22s ease-in-out infinite alternate-reverse; }
.hero__grid {
  position: absolute; inset: 0;
  background-image: linear-gradient(rgba(255,255,255,.05) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,.05) 1px, transparent 1px);
  background-size: 64px 64px;
  -webkit-mask-image: radial-gradient(ellipse 80% 70% at 50% 40%, #000 30%, transparent 80%);
  mask-image: radial-gradient(ellipse 80% 70% at 50% 40%, #000 30%, transparent 80%);
}

.slides { display: grid; }
.js .slides { display: block; position: relative; min-height: 660px; transition: height .5s cubic-bezier(.2, .7, .2, 1); }
.slide {
  grid-area: 1 / 1; opacity: 0; visibility: hidden; transform: translateY(12px);
  transition: opacity .6s ease, transform .6s ease, visibility 0s linear .6s;
}
.js .slide { position: absolute; left: 0; right: 0; top: 0; }
.slide.is-active { opacity: 1; visibility: visible; transform: none; transition-delay: 0s; }
.slide__inner {
  display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
  gap: clamp(32px, 5vw, 72px); align-items: center;
  min-height: max(660px, min(100vh, 880px));
  min-height: max(660px, min(100svh, 880px));
  padding-block: calc(var(--hh) + 56px) 150px;
}
.eyebrow { display: inline-flex; align-items: center; gap: 10px; font-family: var(--f-mono); font-size: .76rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--lime); margin-bottom: 22px; }
.eyebrow__dot { width: 8px; height: 8px; border-radius: 50%; background: var(--lime); animation: pulse 2.2s infinite; flex: none; }
.slide__title { font-size: clamp(2.3rem, 4.9vw, 4.25rem); letter-spacing: -.035em; line-height: 1.03; text-wrap: balance; }
.slide__title em { font-style: normal; color: var(--lime); }
.slide__lead { margin-top: 24px; font-size: clamp(1.02rem, 1.4vw, 1.2rem); color: var(--muted-dk); max-width: 56ch; }
.slide__cta { margin-top: 34px; display: flex; flex-wrap: wrap; gap: 14px; }
.slide__visual { display: flex; justify-content: center; align-items: center; }
.anim { opacity: 0; }
.slide.is-active .anim { animation: rise .85s cubic-bezier(.2, .7, .2, 1) both; animation-delay: var(--d, 0s); }

.hero__controls { position: absolute; left: 0; right: 0; bottom: 0; padding-bottom: 30px; }
.hero__controls-inner { display: flex; align-items: flex-end; gap: 28px; }
.hero__tabs { flex: 1; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 14px; }
.hero__tab { display: flex; flex-wrap: wrap; align-items: baseline; column-gap: 8px; row-gap: 10px; text-align: left; color: rgba(255, 255, 255, .5); font-family: var(--f-mono); font-size: .7rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; transition: color .2s; padding: 10px 0 2px; }
.hero__tab:hover, .hero__tab.is-active { color: #fff; }
.hero__tab-bar { order: -1; flex-basis: 100%; height: 3px; background: rgba(255, 255, 255, .18); border-radius: 3px; overflow: hidden; }
.hero__tab-bar i { display: block; height: 100%; width: 0; background: var(--lime); }
.hero__tab.is-done .hero__tab-bar i { width: 100%; }
.hero__tab.is-active .hero__tab-bar i { animation: fill var(--dur, 7s) linear forwards; }
.hero.is-paused .hero__tab.is-active .hero__tab-bar i { animation-play-state: paused; }
.hero.no-auto .hero__tab.is-active .hero__tab-bar i { animation: none; width: 100%; }
.hero__tab-num { color: var(--lime); }
.hero__btns { display: flex; gap: 8px; }
.hero__btn { width: 46px; height: 46px; border-radius: 50%; border: 1.5px solid rgba(255, 255, 255, .28); display: grid; place-items: center; color: #fff; transition: background .2s, border-color .2s, color .2s; }
.hero__btn:hover { background: var(--lime); border-color: var(--lime); color: var(--ink); }
.hero__btn .icon { width: 18px; height: 18px; }
.hero__btn .icon--play { display: none; }
.hero__btn[aria-pressed="true"] .icon--pause { display: none; }
.hero__btn[aria-pressed="true"] .icon--play { display: block; }

/* — Visual 1 · AI chat — */
.chat { position: relative; width: min(100%, 520px); background: linear-gradient(180deg, rgba(255,255,255,.09), rgba(255,255,255,.03)); border: 1px solid var(--line-dk); border-radius: 22px; box-shadow: 0 40px 80px -30px rgba(0,0,0,.7); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); }
.chat__bar { display: flex; align-items: center; gap: 12px; padding: 14px 18px; border-bottom: 1px solid var(--line-dk); }
.chat__dots { display: flex; gap: 6px; }
.chat__dots i { width: 10px; height: 10px; border-radius: 50%; background: rgba(255,255,255,.2); }
.chat__title { font: 600 .72rem var(--f-mono); color: var(--muted-dk); letter-spacing: .08em; text-transform: uppercase; }
.chat__live { margin-left: auto; display: inline-flex; align-items: center; gap: 6px; font: 600 .72rem var(--f-mono); color: var(--lime); }
.chat__live i { width: 7px; height: 7px; border-radius: 50%; background: var(--lime); animation: pulse 2s infinite; }
.chat__body { padding: 22px 20px 34px; display: grid; gap: 20px; }
.chat__msg { display: flex; gap: 12px; align-items: flex-start; }
.chat__avatar { flex: none; width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; font: 600 .68rem var(--f-mono); background: rgba(255,255,255,.12); color: #fff; }
.chat__avatar--ai { background: var(--lime); color: var(--ink); }
.chat__reply { min-width: 0; }
.chat__bubble { background: rgba(255,255,255,.08); padding: 12px 16px; border-radius: 4px 16px 16px 16px; font-size: .97rem; line-height: 1.55; color: #E8ECF8; }
.chat__bubble--ai { position: relative; background: rgba(198,241,53,.08); border: 1px solid rgba(198,241,53,.28); }
.chat__bubble strong { color: var(--lime); background: rgba(198,241,53,.16); padding: 0 .3em; border-radius: 5px; font-weight: 600; }
.js .chat__ghost { visibility: hidden; }
.chat__out { position: absolute; left: 16px; right: 16px; top: 12px; }
.js .chat__cites { opacity: 0; transform: translateY(6px); }
.chat__cites { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 12px; transition: opacity .5s, transform .5s; }
.cite { display: inline-flex; align-items: center; gap: 7px; font: 500 .74rem var(--f-mono); padding: 5px 10px; border-radius: 8px; background: rgba(255,255,255,.08); color: #C9CFE2; }
.cite b { width: 17px; height: 17px; border-radius: 50%; display: grid; place-items: center; background: var(--lime); color: var(--ink); font-size: .66rem; }
.js .chat__badge { opacity: 0; transform: scale(.92) translateY(8px); }
.chat__badge { position: absolute; right: 18px; bottom: -20px; display: inline-flex; gap: 8px; align-items: center; padding: 11px 18px; border-radius: 999px; background: var(--lime); color: var(--ink); font-weight: 700; font-size: .88rem; box-shadow: 0 16px 34px -10px rgba(198,241,53,.6); transition: opacity .5s, transform .5s; }
.chat__badge .icon { stroke-width: 2.8; }
.chat.is-done .chat__cites, .chat.is-done .chat__badge { opacity: 1; transform: none; }

/* — Visual 2 · Orbit — */
.orbit { --size: min(86vw, 470px); --r1: calc(var(--size) * .27); --r2: calc(var(--size) * .43); position: relative; width: var(--size); height: var(--size); }
.orbit__ring { position: absolute; left: 50%; top: 50%; border-radius: 50%; border: 1px dashed rgba(255,255,255,.3); transform: translate(-50%, -50%); }
.orbit__ring--1 { width: calc(var(--r1) * 2); height: calc(var(--r1) * 2); }
.orbit__ring--2 { width: calc(var(--r2) * 2); height: calc(var(--r2) * 2); border-color: rgba(255,255,255,.12); }
.orbit__core { position: absolute; left: 50%; top: 50%; width: calc(var(--size) * .25); aspect-ratio: 1; transform: translate(-50%, -50%); border-radius: 50%; background: radial-gradient(circle at 30% 28%, #e6ff80, var(--lime) 55%, #8fb81a); color: var(--ink); display: grid; place-items: center; text-align: center; font: 700 clamp(.85rem, 1.7vw, 1.1rem)/1.1 var(--f-display); box-shadow: 0 0 0 12px rgba(198,241,53,.12), 0 0 90px 12px rgba(198,241,53,.35); }
.orbit__spin { position: absolute; inset: 0; animation: spin 48s linear infinite; }
.orbit__spin--2 { animation-duration: 76s; animation-direction: reverse; }
.orbit__slot { position: absolute; left: 50%; top: 50%; width: 0; height: 0; transform: rotate(var(--a)) translateX(var(--r1)); }
.orbit__slot--outer { transform: rotate(var(--a)) translateX(var(--r2)); }
.orbit__fix { position: absolute; left: 0; top: 0; width: 0; height: 0; transform: rotate(calc(-1 * var(--a))); }
.orbit__counter { position: relative; display: block; width: 0; height: 0; animation: spin 48s linear infinite reverse; }
.orbit__counter--2 { animation-duration: 76s; animation-direction: normal; }
.orbit__chip { position: absolute; left: 0; top: 0; transform: translate(-50%, -50%); white-space: nowrap; padding: .55em 1em; border-radius: 999px; background: rgba(13,19,36,.94); border: 1px solid rgba(255,255,255,.22); font: 600 .8rem var(--f-mono); color: #fff; box-shadow: 0 12px 30px -10px rgba(0,0,0,.7); }

/* — Visual 3 · Share of voice — */
.sov { width: min(100%, 500px); background: linear-gradient(180deg, rgba(255,255,255,.09), rgba(255,255,255,.03)); border: 1px solid var(--line-dk); border-radius: 22px; padding: 26px; box-shadow: 0 40px 80px -30px rgba(0,0,0,.7); }
.sov__head { display: flex; justify-content: space-between; align-items: flex-start; gap: 16px; margin-bottom: 24px; }
.sov__label { font: 700 1.3rem var(--f-display); letter-spacing: -.02em; }
.sov__sub { font-size: .85rem; color: var(--muted-dk); margin-top: 2px; }
.sov__phase { font: 600 .74rem var(--f-mono); padding: 6px 12px; border-radius: 999px; background: rgba(198,241,53,.14); color: var(--lime); border: 1px solid rgba(198,241,53,.3); white-space: nowrap; }
.sov__rows { display: grid; gap: 15px; }
.sov__row { display: grid; grid-template-columns: 104px 1fr 44px; align-items: center; gap: 12px; font-size: .9rem; }
.sov__name { color: #D5DAEA; }
.sov__row--you .sov__name { color: #fff; font-weight: 700; }
.sov__track { height: 12px; border-radius: 12px; background: rgba(255,255,255,.08); overflow: hidden; }
.sov__track i { display: block; height: 100%; width: var(--w, 0); border-radius: 12px; background: rgba(255,255,255,.34); transition: width 1.5s cubic-bezier(.2, .7, .2, 1); }
.sov__row--you .sov__track i { background: linear-gradient(90deg, #9fcf1f, var(--lime)); }
.sov__val { text-align: right; font: 600 .9rem var(--f-mono); }
.sov__foot { display: flex; gap: 10px; margin-top: 24px; flex-wrap: wrap; }
.sov__foot span { display: inline-flex; align-items: center; gap: 6px; font-size: .8rem; padding: 6px 12px; border-radius: 999px; background: rgba(255,255,255,.08); color: #D5DAEA; }
.sov__foot .icon { transform: rotate(-45deg); color: var(--lime); }
.sov__note { margin-top: 18px; font: 500 .7rem var(--f-mono); color: var(--muted-dk); letter-spacing: .08em; text-transform: uppercase; }

/* — Visual 4 · Ad stack — */
.stack { position: relative; width: min(100%, 500px); height: 570px; }
.ad { position: absolute; border-radius: 18px; padding: 18px 20px; box-shadow: 0 30px 60px -24px rgba(0,0,0,.7); animation: bob 7s ease-in-out infinite; }
.ad--search { background: #fff; color: #1B2033; left: 0; top: 0; width: 82%; transform: rotate(-3deg); }
.ad--social { background: #101833; border: 1px solid var(--line-dk); right: 0; top: 160px; width: 54%; transform: rotate(3deg); z-index: 2; animation-delay: -2s; }
.ad--social .ad__art { height: 104px; }
.ad--seo { background: var(--paper); color: #1B2033; left: 4%; bottom: 0; width: 80%; transform: rotate(-1.5deg); z-index: 3; animation-delay: -4s; }
.ad__tag { display: inline-block; font: 700 .7rem var(--f-body); border: 1px solid currentColor; border-radius: 4px; padding: 0 5px; margin-right: 8px; }
.ad__url { display: inline-block; font-size: .8rem; color: #4A5266; }
.ad__title { font: 600 1.08rem/1.28 var(--f-body); color: #1A4FD1; margin-top: 4px; }
.ad__desc { font-size: .86rem; color: #3b4258; margin-top: 4px; }
.ad__links { display: flex; gap: 14px; margin-top: 10px; font-size: .8rem; color: #1A4FD1; flex-wrap: wrap; }
.ad__top { display: flex; gap: 10px; align-items: center; margin-bottom: 12px; }
.ad__top b { display: block; font-size: .9rem; color: #fff; line-height: 1.2; }
.ad__top small { color: var(--muted-dk); font-size: .74rem; }
.ad__avatar { width: 38px; height: 38px; border-radius: 50%; background: var(--lime); color: var(--ink); display: grid; place-items: center; font: 700 1rem var(--f-display); flex: none; }
.ad__art { height: 138px; border-radius: 12px; background: linear-gradient(135deg, var(--coral), #ff9a5a 48%, var(--amber)); display: flex; align-items: flex-end; padding: 14px; font: 700 1.15rem/1.1 var(--f-display); color: #2a0d05; }
.ad__foot { display: flex; justify-content: space-between; align-items: center; margin-top: 12px; gap: 8px; font-size: .86rem; color: #fff; }
.ad__btn { background: rgba(255,255,255,.15); padding: 6px 12px; border-radius: 6px; font-size: .78rem; font-weight: 600; white-space: nowrap; }
.ad__badge { display: inline-flex; gap: 6px; align-items: center; background: var(--lime); color: var(--ink); font: 700 .72rem var(--f-mono); padding: 4px 10px; border-radius: 999px; margin-bottom: 8px; letter-spacing: .04em; }
.ad__badge .icon { width: 13px; height: 13px; }
.ad--seo .ad__url { display: block; }

/* — Visual 5 · Funnel — */
.funnel { width: min(100%, 500px); display: grid; gap: 12px; justify-items: center; }
.funnel__row { width: var(--w); display: flex; flex-direction: column; gap: 2px; padding: 16px 22px; border-radius: 16px; border: 1px solid rgba(255,255,255,.22); border: 1px solid color-mix(in srgb, var(--c) 55%, transparent); background: linear-gradient(90deg, rgba(255,255,255,.1), rgba(255,255,255,.03)); background: linear-gradient(90deg, color-mix(in srgb, var(--c) 24%, transparent), color-mix(in srgb, var(--c) 7%, transparent)); }
.funnel__stage { font: 700 1.3rem var(--f-display); color: var(--c); letter-spacing: -.02em; }
.funnel__chan { font-size: .88rem; color: #D5DAEA; }
.funnel__note { margin-top: 10px; font: 500 .74rem var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted-dk); text-align: center; }
.slide.is-active .funnel__row { animation: rise .7s cubic-bezier(.2,.7,.2,1) both; }
.slide.is-active .funnel__row:nth-child(1) { animation-delay: .3s; }
.slide.is-active .funnel__row:nth-child(2) { animation-delay: .42s; }
.slide.is-active .funnel__row:nth-child(3) { animation-delay: .54s; }
.slide.is-active .funnel__row:nth-child(4) { animation-delay: .66s; }

/* ---------- Proof strip ---------- */
.proof { background: var(--ink); color: #fff; padding-bottom: 64px; position: relative; }
.proof__grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line-dk); }
.stat { padding: 38px 28px 38px 0; border-right: 1px solid var(--line-dk); }
.stat + .stat { padding-left: 28px; }
.stat:last-child { border-right: 0; }
.stat__num { font: 700 clamp(2.4rem, 4.4vw, 3.6rem)/1 var(--f-display); letter-spacing: -.04em; color: var(--lime); }
.stat__txt { margin-top: 12px; color: var(--muted-dk); font-size: .98rem; max-width: 30ch; }
.marquee { margin-top: 8px; border-top: 1px solid var(--line-dk); padding-top: 32px; }
.marquee__label { font: 500 .74rem var(--f-mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted-dk); margin-bottom: 18px; }
.marquee__viewport { overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.marquee__track { display: flex; width: max-content; animation: marquee 70s linear infinite; }
.marquee__track:hover { animation-play-state: paused; }
.marquee__list { display: flex; gap: 12px; padding-right: 12px; }
.marquee__list li { white-space: nowrap; padding: .65em 1.2em; border: 1px solid var(--line-dk); border-radius: 999px; color: #D5DAEA; font-weight: 500; font-size: .95rem; background: rgba(255,255,255,.03); }

/* ---------- Sections (shared) ---------- */
.section { position: relative; padding: clamp(72px, 10vw, 128px) 0; overflow: hidden; overflow: clip; }
.section--paper { background: var(--paper); }
.section--paper2 { background: var(--paper-2); }
.section--dark { background: var(--ink); color: var(--text-dk); }
.section__head { max-width: 880px; margin-bottom: clamp(40px, 5vw, 64px); }
.kicker { display: inline-flex; align-items: center; gap: 10px; font: 600 .76rem var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-bottom: 18px; }
.kicker::before { content: ""; width: 22px; height: 2px; background: currentColor; opacity: .6; }
.kicker--lime { color: var(--lime); }
.section h2 { font-size: clamp(2.1rem, 4.4vw, 3.6rem); letter-spacing: -.035em; line-height: 1.04; text-wrap: balance; }
.section h2 em { font-style: normal; background: linear-gradient(transparent 62%, var(--lime) 62%, var(--lime) 92%, transparent 92%); padding: 0 .06em; }
.section--dark h2 em { background: none; color: var(--lime); padding: 0; }
.section__lead { margin-top: 22px; font-size: clamp(1.05rem, 1.5vw, 1.2rem); color: var(--muted); max-width: 68ch; }
.section--dark .section__lead { color: var(--muted-dk); }
.section__lead em, .card p em, .ind__foot em { font-style: normal; font-weight: 600; color: var(--text); }
.section--dark .section__lead em { color: #fff; }
.subhead { max-width: 820px; margin-bottom: 36px; }
.subhead h3 { font-size: clamp(1.6rem, 3vw, 2.3rem); letter-spacing: -.03em; }
.subhead--spaced { margin-top: clamp(56px, 7vw, 96px); }

.grid { display: grid; gap: 20px; }
.grid--3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.grid--4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.grid--5 { grid-template-columns: repeat(5, minmax(0, 1fr)); }

.card { position: relative; border-radius: var(--r-lg); padding: 32px 30px 34px; transition: border-color .3s, box-shadow .3s, background .3s; }
.card__num { display: inline-block; font: 600 .8rem var(--f-mono); letter-spacing: .1em; margin-bottom: 34px; color: var(--muted); }
.card h3, .card h4 { font-size: 1.45rem; margin-bottom: 12px; }
.card p { color: var(--muted); font-size: 1rem; }
.card--paper { background: #fff; border: 1px solid var(--line); }
.card--paper:hover { box-shadow: 0 24px 50px -28px rgba(7,11,22,.35); }
.card--dark { background: linear-gradient(180deg, rgba(255,255,255,.06), rgba(255,255,255,.02)); border: 1px solid var(--line-dk); }
.card--dark:hover { border-color: rgba(198,241,53,.45); background: rgba(198,241,53,.04); }
.card--dark .card__num { color: var(--lime); }
.card--dark p { color: var(--muted-dk); }

.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chips li { padding: .45em .95em; border-radius: 999px; font-size: .88rem; font-weight: 500; }
.chips--ink li { background: var(--paper); border: 1px solid var(--line); }
.chips--dark li { background: rgba(255,255,255,.08); border: 1px solid var(--line-dk); color: #E8ECF8; }

.ticks { display: grid; gap: 18px; }
.ticks li { display: flex; gap: 14px; align-items: flex-start; color: var(--muted-dk); }
.ticks li b { color: #fff; font-weight: 600; }
.ticks .icon { width: 26px; height: 26px; padding: 5px; border-radius: 50%; background: var(--lime); color: var(--ink); stroke-width: 2.6; margin-top: 1px; }
.ticks--sm { gap: 10px; font-size: .98rem; }
.ticks--sm .icon { width: 22px; height: 22px; padding: 4px; }

.js .reveal { opacity: 0; transform: translateY(22px); transition: opacity .8s cubic-bezier(.2,.7,.2,1), transform .8s cubic-bezier(.2,.7,.2,1); transition-delay: var(--rd, 0s); }
.js .reveal.is-in { opacity: 1; transform: none; }

/* ---------- The shift ---------- */
.eras { margin-top: clamp(48px, 6vw, 80px); padding: clamp(28px, 4vw, 48px); background: var(--ink); color: #fff; border-radius: var(--r-lg); }
.eras__title { font-size: 1.35rem; margin-bottom: 30px; }
.eras__list { display: grid; grid-template-columns: repeat(4, 1fr); }
.era { position: relative; padding: 26px 24px 24px; border-top: 2px solid rgba(255,255,255,.18); }
.era::before { content: ""; position: absolute; top: -7px; left: 24px; width: 12px; height: 12px; border-radius: 50%; background: var(--ink); border: 2px solid rgba(255,255,255,.45); }
.era__step { display: block; font: 600 .72rem var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--muted-dk); margin-bottom: 10px; }
.era h4 { font-size: 1.2rem; margin-bottom: 8px; }
.era p { color: var(--muted-dk); font-size: .95rem; }
.era--adtract { border-top-color: rgba(198,241,53,.55); }
.era--adtract::before { border-color: var(--lime); }
.era--now { border-top: 3px solid var(--lime); background: linear-gradient(180deg, rgba(198,241,53,.1), transparent); }
.era--now::before { background: var(--lime); top: -8px; }
.era__tag { display: inline-block; margin-top: 14px; font: 700 .66rem var(--f-mono); letter-spacing: .1em; text-transform: uppercase; padding: 4px 10px; border-radius: 999px; background: var(--lime); color: var(--ink); }
.eras__foot { margin-top: 28px; color: var(--muted-dk); border-top: 1px solid var(--line-dk); padding-top: 20px; }

/* ---------- AEO ---------- */
.aeo__glow { position: absolute; width: 900px; height: 900px; right: -300px; top: -200px; background: radial-gradient(circle, rgba(79,126,250,.28), transparent 65%); pointer-events: none; }
.section--aeo .container, .section--intel .container, .section--contact .container { position: relative; }
.aeo__top { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
.aeo__intro h3 { font-size: 1.7rem; margin-bottom: 24px; }
.aeo__cta { margin-top: 34px; display: flex; flex-wrap: wrap; gap: 14px; }

.demo { background: var(--ink-2); border: 1px solid var(--line-dk); border-radius: 22px; overflow: hidden; box-shadow: 0 40px 90px -40px rgba(0,0,0,.8); }
.demo__bar { display: flex; align-items: center; gap: 16px; padding: 12px 16px; border-bottom: 1px solid var(--line-dk); background: rgba(255,255,255,.03); }
.demo__dots { display: flex; gap: 6px; }
.demo__dots i { width: 10px; height: 10px; border-radius: 50%; background: rgba(255,255,255,.2); }
.demo__tabs { display: flex; gap: 4px; flex-wrap: wrap; }
.demo__tabs button { padding: .45em .95em; border-radius: 999px; font-size: .85rem; font-weight: 600; color: var(--muted-dk); transition: color .2s, background .2s; }
.demo__tabs button:hover { color: #fff; }
.demo__tabs button.is-active { background: #fff; color: var(--ink); }
.demo__body { padding: 22px; display: grid; gap: 18px; align-content: start; min-height: 330px; }
.demo__prompt { display: flex; gap: 12px; align-items: flex-start; }
.demo__you { flex: none; width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; font: 600 .68rem var(--f-mono); background: rgba(255,255,255,.12); }
.demo__prompt p { background: rgba(255,255,255,.07); padding: 12px 16px; border-radius: 4px 16px 16px 16px; color: #E8ECF8; font-size: .97rem; }
.demo__answer { border: 1px solid var(--line-dk); border-radius: 16px; padding: 18px; background: rgba(255,255,255,.03); transition: border-color .4s, background .4s; }
.demo.is-on .demo__answer { border-color: rgba(198,241,53,.5); background: rgba(198,241,53,.05); }
.demo__ai-head { display: flex; align-items: center; gap: 10px; margin-bottom: 12px; font-size: .92rem; }
.demo__ai-badge { width: 22px; height: 22px; border-radius: 7px; background: var(--lime); }
.demo__mode { margin-left: auto; font: 600 .68rem var(--f-mono); letter-spacing: .08em; text-transform: uppercase; padding: 4px 10px; border-radius: 999px; background: rgba(255,255,255,.1); color: #D5DAEA; transition: background .3s, color .3s; }
.demo.is-on .demo__mode { background: var(--lime); color: var(--ink); }
.demo__text { color: #E8ECF8; line-height: 1.65; font-size: .97rem; }
.demo__text strong { font-weight: 700; color: #fff; border-bottom: 1px solid rgba(255,255,255,.3); }
.demo__text strong.is-you { color: var(--lime); border-bottom-color: var(--lime); background: rgba(198,241,53,.12); padding: 0 .2em; }
.demo__sources { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 16px; }
.demo__sources li { display: inline-flex; gap: 6px; align-items: center; font: 500 .74rem var(--f-mono); padding: 5px 10px; border-radius: 8px; background: rgba(255,255,255,.07); color: #C5CBDE; }
.demo__sources li.is-you { background: rgba(198,241,53,.16); color: var(--lime); }
.demo__sources li b { color: var(--muted-dk); }
.demo__sources li.is-you b { color: var(--lime); }
.demo__switch { display: flex; align-items: center; justify-content: center; gap: 16px; padding: 16px; border-top: 1px solid var(--line-dk); font-size: .92rem; font-weight: 600; color: var(--muted-dk); }
.demo__switch span { transition: color .3s; }
.demo__switch span.is-lit { color: #fff; }
.switch { position: relative; flex: none; width: 58px; height: 32px; border-radius: 999px; background: rgba(255,255,255,.2); transition: background .3s; }
.switch i { position: absolute; left: 4px; top: 4px; width: 24px; height: 24px; border-radius: 50%; background: #fff; transition: transform .3s cubic-bezier(.3,.7,.3,1), background .3s; }
.switch[aria-checked="true"] { background: var(--lime); }
.switch[aria-checked="true"] i { transform: translateX(26px); background: var(--ink); }
.demo__metrics { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line-dk); }
.demo__metrics > div { padding: 16px 18px; border-right: 1px solid var(--line-dk); min-width: 0; }
.demo__metrics > div:last-child { border-right: 0; }
.demo__metrics dt { font: 500 .66rem var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted-dk); }
.demo__metrics dd { margin-top: 4px; font: 700 1.02rem/1.2 var(--f-display); transition: color .3s; }
.demo.is-on .demo__metrics dd { color: var(--lime); }
.demo__note { padding: 12px 18px 16px; font-size: .76rem; color: var(--muted-dk); border-top: 1px solid var(--line-dk); }

.aeo__system { margin-top: clamp(64px, 8vw, 110px); }
.aeo__bottom { margin-top: clamp(56px, 7vw, 96px); display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, .75fr); gap: 28px; align-items: start; }
.compare h3, .deliver h3, .vs h3 { font-size: 1.5rem; margin-bottom: 22px; }
.compare__wrap, .vs__wrap { overflow-x: auto; border: 1px solid var(--line-dk); border-radius: var(--r-lg); }
.compare__table, .vs__table { width: 100%; border-collapse: collapse; min-width: 560px; font-size: .98rem; }
.compare__table th, .compare__table td, .vs__table th, .vs__table td { padding: 16px 20px; text-align: left; vertical-align: top; border-bottom: 1px solid var(--line-dk); }
.compare__table thead th, .vs__table thead th { font: 600 .72rem var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted-dk); background: rgba(255,255,255,.03); }
.compare__table tbody th, .vs__table tbody th { font-weight: 600; color: #fff; width: 22%; }
.compare__table td, .vs__table td { color: var(--muted-dk); }
.compare__table .is-aeo, .vs__table .is-us { background: rgba(198,241,53,.07); color: #fff; }
.compare__table thead .is-aeo, .vs__table thead .is-us { color: var(--lime); }
.compare__table tbody tr:last-child > *, .vs__table tbody tr:last-child > * { border-bottom: 0; }
.deliver { background: linear-gradient(180deg, rgba(198,241,53,.1), rgba(198,241,53,.02)); border: 1px solid rgba(198,241,53,.3); border-radius: var(--r-lg); padding: 30px; }
.deliver__list { display: grid; gap: 16px; }
.deliver__list li { display: grid; gap: 2px; padding-bottom: 16px; border-bottom: 1px solid var(--line-dk); }
.deliver__list li:last-child { border-bottom: 0; padding-bottom: 0; }
.deliver__list b { color: #fff; }
.deliver__list span { color: var(--muted-dk); font-size: .94rem; }

/* ---------- Services ---------- */
.svc { background: #fff; border: 1px solid var(--line); border-radius: 28px; overflow: hidden; box-shadow: 0 30px 70px -45px rgba(7,11,22,.35); }
.svc__tabs { display: grid; grid-template-columns: repeat(4, 1fr); border-bottom: 1px solid var(--line); }
.svc__tab { display: flex; gap: 14px; align-items: center; padding: 22px 26px; text-align: left; border-right: 1px solid var(--line); transition: background .25s, color .25s; }
.svc__tab:last-child { border-right: 0; }
.svc__tab:hover { background: var(--paper); }
.svc__tab.is-active { background: var(--ink); color: #fff; }
.svc__dot { flex: none; width: 14px; height: 14px; border-radius: 50%; background: var(--c); }
.svc__tab b { display: block; font: 700 1.15rem var(--f-display); letter-spacing: -.02em; }
.svc__tab small { display: block; font-size: .8rem; color: var(--muted); margin-top: 1px; }
.svc__tab.is-active small { color: var(--muted-dk); }
.svc__panel { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(28px, 4vw, 64px); padding: clamp(28px, 4vw, 52px); animation: fade .5s both; }
.svc__tag { display: inline-block; font: 600 .72rem var(--f-mono); letter-spacing: .1em; text-transform: uppercase; padding: 5px 12px; border-radius: 999px; background: var(--c); color: var(--ink); margin-bottom: 18px; }
.svc__main h3 { font-size: clamp(1.8rem, 3vw, 2.5rem); margin-bottom: 14px; }
.svc__desc { color: var(--muted); font-size: 1.08rem; }
.svc__meta { display: grid; gap: 22px; margin: 28px 0; }
.svc__meta h4 { font: 600 .72rem var(--f-mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.svc__meta p { font-size: .98rem; }
.svc__list { display: grid; align-content: start; }
.svc__list li { display: flex; gap: 14px; padding: 14px 0; border-bottom: 1px solid var(--line); align-items: flex-start; }
.svc__list li:first-child { padding-top: 0; }
.svc__list li:last-child { border-bottom: 0; padding-bottom: 0; }
.svc__list .icon { width: 26px; height: 26px; padding: 5px; border-radius: 50%; background: var(--ink); color: var(--lime); stroke-width: 2.6; margin-top: 2px; }
.svc__list b { display: block; font-weight: 700; }
.svc__list span { color: var(--muted); font-size: .95rem; }

.cap { padding: 26px 24px; background: rgba(255,255,255,.6); border: 1px solid var(--line); border-radius: 20px; transition: background .25s, border-color .25s, box-shadow .25s; }
.cap:hover { background: #fff; border-color: var(--ink); box-shadow: 0 20px 40px -26px rgba(7,11,22,.4); }
.cap__icon { display: block; width: 36px; height: 36px; padding: 8px; border-radius: 12px; background: var(--ink); color: var(--lime); margin-bottom: 18px; }
.cap h4 { font-size: 1.15rem; margin-bottom: 8px; }
.cap p { color: var(--muted); font-size: .95rem; }

/* ---------- Intelligence ---------- */
.intel__glow { position: absolute; left: -300px; bottom: -200px; width: 900px; height: 900px; background: radial-gradient(circle, rgba(198,241,53,.14), transparent 65%); pointer-events: none; }
.flow { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr; gap: 16px; align-items: stretch; }
.flow__col { background: rgba(255,255,255,.04); border: 1px solid var(--line-dk); border-radius: var(--r-lg); padding: 28px; }
.flow__col--core { background: linear-gradient(180deg, rgba(198,241,53,.12), rgba(198,241,53,.03)); border-color: rgba(198,241,53,.4); }
.flow__step { font: 600 .72rem var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--lime); }
.flow__col h3 { font-size: 1.45rem; margin: 10px 0 18px; }
.flow__col li { position: relative; padding: 9px 0 9px 22px; color: #D5DAEA; border-top: 1px solid var(--line-dk); font-size: .97rem; }
.flow__col li::before { content: ""; position: absolute; left: 0; top: 1.1em; width: 8px; height: 8px; border-radius: 50%; background: var(--lime); }
.flow__arrow { display: grid; place-items: center; color: var(--lime); }
.flow__arrow .icon { width: 28px; height: 28px; }

.builder { margin-top: clamp(56px, 7vw, 96px); display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); border: 1px solid var(--line-dk); border-radius: 28px; overflow: hidden; background: var(--ink-2); }
.builder__form { padding: clamp(24px, 3.5vw, 44px); border-right: 1px solid var(--line-dk); }
.builder__form h3 { font-size: 1.8rem; margin-bottom: 10px; }
.builder__intro { color: var(--muted-dk); margin-bottom: 28px; }
.builder__out { padding: clamp(24px, 3.5vw, 44px); background: linear-gradient(180deg, rgba(198,241,53,.06), transparent 40%); min-width: 0; }
.builder__out h3 { font-size: 1.5rem; }
.out__h { font: 600 .72rem var(--f-mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted-dk); margin: 28px 0 14px; }
.builder__out > .kicker + h3 { margin-bottom: 4px; }
.mix { display: grid; gap: 12px; }
.mix__row[data-ch="aeo"] { --c: var(--lime); }
.mix__row[data-ch="seo"] { --c: var(--blue); }
.mix__row[data-ch="google"] { --c: var(--amber); }
.mix__row[data-ch="meta"] { --c: var(--coral); }
.mix__row { display: grid; grid-template-columns: 124px 1fr 48px; gap: 14px; align-items: center; }
.mix__name { display: flex; gap: 10px; align-items: center; font-weight: 600; font-size: .95rem; }
.mix__name i { width: 10px; height: 10px; border-radius: 50%; background: var(--c); flex: none; }
.mix__track { height: 14px; border-radius: 14px; background: rgba(255,255,255,.08); overflow: hidden; }
.mix__track b { display: block; height: 100%; width: var(--w); border-radius: 14px; background: var(--c); transition: width .7s cubic-bezier(.3,.8,.3,1); }
.mix__pct { font: 700 1rem var(--f-mono); text-align: right; }
.out__lead { margin-top: 18px; padding: 14px 16px; border-radius: 14px; background: rgba(198,241,53,.1); border: 1px solid rgba(198,241,53,.3); color: #EAF7B8; font-size: .97rem; }
.moves { display: grid; gap: 12px; counter-reset: mv; }
.moves li { counter-increment: mv; display: flex; gap: 14px; color: #E1E5F2; font-size: .98rem; }
.moves li::before { content: counter(mv); flex: none; width: 26px; height: 26px; border-radius: 50%; border: 1.5px solid var(--lime); color: var(--lime); display: grid; place-items: center; font: 600 .76rem var(--f-mono); margin-top: 1px; }
.out__note { margin: 22px 0; color: var(--muted-dk); font-size: .9rem; }

/* ---------- Form controls (dark surfaces) ---------- */
.field { display: grid; gap: 8px; margin: 0 0 22px; border: 0; padding: 0; min-width: 0; }
.field > label, .field > legend { font-weight: 600; font-size: .92rem; padding: 0; }
.select { position: relative; }
.select::after { content: ""; position: absolute; right: 17px; top: 50%; width: 8px; height: 8px; border-right: 2px solid currentColor; border-bottom: 2px solid currentColor; transform: translateY(-70%) rotate(45deg); pointer-events: none; opacity: .7; }
select, input[type="text"], input[type="email"], textarea { width: 100%; background: rgba(255,255,255,.06); border: 1px solid var(--line-dk); border-radius: 12px; padding: .85em 1em; color: #fff; transition: border-color .2s, background .2s, box-shadow .2s; -webkit-appearance: none; appearance: none; }
select { padding-right: 2.6em; cursor: pointer; }
select option { color: #111; background: #fff; }
textarea { resize: vertical; min-height: 110px; }
input::placeholder, textarea::placeholder { color: rgba(255,255,255,.4); }
input:focus, select:focus, textarea:focus { outline: none; border-color: var(--lime); background: rgba(255,255,255,.09); box-shadow: 0 0 0 3px rgba(198,241,53,.2); }
.choices { display: flex; flex-wrap: wrap; gap: 8px; }
.choice { position: relative; cursor: pointer; }
.choice input { position: absolute; opacity: 0; inset: 0; margin: 0; cursor: pointer; }
.choice span { display: inline-block; padding: .55em 1.05em; border-radius: 999px; border: 1px solid var(--line-dk); background: rgba(255,255,255,.04); color: #D5DAEA; font-size: .92rem; font-weight: 500; transition: background .2s, border-color .2s, color .2s; }
.choice:hover span { border-color: rgba(255,255,255,.4); }
.choice input:checked + span { background: var(--lime); border-color: var(--lime); color: var(--ink); font-weight: 700; }
.choice input:focus-visible + span { outline: 2px solid var(--lime); outline-offset: 2px; }

/* ---------- Industries ---------- */
.ind { gap: 16px; }
.ind__card { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: 20px; padding: 26px 22px 22px; transition: border-color .25s, box-shadow .25s; }
.ind__card:hover { border-color: var(--ink); box-shadow: 0 20px 40px -24px rgba(7,11,22,.4); }
.ind__icon { width: 44px; height: 44px; padding: 10px; border-radius: 14px; background: var(--lime); color: var(--ink); margin-bottom: 22px; }
.ind__card h3 { font-size: 1.15rem; margin-bottom: 8px; letter-spacing: -.02em; }
.ind__card p { color: var(--muted); font-size: .93rem; flex: 1; }
.ind__btn { margin-top: 18px; align-self: flex-start; display: inline-flex; gap: 6px; align-items: center; font-weight: 700; font-size: .88rem; border-bottom: 1.5px solid var(--ink); padding-bottom: 2px; }
.ind__btn .icon { transition: transform .2s; }
.ind__btn:hover .icon { transform: translateX(3px); }
.ind__foot { margin-top: 32px; text-align: center; color: var(--muted); }
.ind__foot a { color: var(--ink); font-weight: 700; }

/* ---------- Brand presence ---------- */
.journey { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; }
.stage { position: relative; padding: 36px 26px 28px; border-right: 1px solid var(--line); }
.stage:last-child { border-right: 0; }
.stage::before { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 6px; background: var(--c); }
.stage__num { font: 600 .8rem var(--f-mono); color: var(--muted); }
.stage h3 { font-size: 1.7rem; margin: 14px 0 6px; }
.stage__q { color: var(--muted); font-style: italic; margin-bottom: 20px; }
.stage__chans li { display: flex; align-items: center; gap: 10px; padding: 9px 0; border-top: 1px solid var(--line); font-weight: 500; font-size: .96rem; }
.stage__chans li::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--c); flex: none; }
.stage__role { margin-top: 18px; font-size: .93rem; color: var(--muted); }
.stage__role b { color: var(--text); }
.sys { margin-top: 20px; }
.sys__item { padding: 24px; border-radius: 20px; background: rgba(7,11,22,.04); border: 1px dashed rgba(7,11,22,.25); }
.sys__item h4 { font-size: 1.1rem; margin-bottom: 8px; }
.sys__item p { color: var(--muted); font-size: .95rem; }

/* ---------- Process ---------- */
.proc { display: grid; grid-template-columns: minmax(260px, .42fr) minmax(0, 1fr); border: 1px solid var(--line-dk); border-radius: 28px; overflow: hidden; background: var(--ink-2); }
.proc__tabs { display: grid; align-content: stretch; border-right: 1px solid var(--line-dk); }
.proc__tab { display: flex; gap: 16px; align-items: center; padding: 20px 26px; text-align: left; border-bottom: 1px solid var(--line-dk); color: var(--muted-dk); transition: background .25s, color .25s; }
.proc__tab:last-child { border-bottom: 0; }
.proc__tab:hover { background: rgba(255,255,255,.04); color: #fff; }
.proc__tab.is-active { background: rgba(198,241,53,.1); color: #fff; box-shadow: inset 3px 0 0 var(--lime); }
.proc__n { flex: none; width: 40px; height: 40px; border-radius: 50%; border: 1.5px solid currentColor; display: grid; place-items: center; font: 700 1rem var(--f-display); }
.proc__tab.is-active .proc__n { background: var(--lime); border-color: var(--lime); color: var(--ink); }
.proc__tab b { display: block; font: 700 1.25rem var(--f-display); letter-spacing: -.02em; }
.proc__tab small { font: 500 .72rem var(--f-mono); letter-spacing: .06em; text-transform: uppercase; }
.proc__panel { padding: clamp(28px, 4vw, 56px); align-self: center; animation: fade .5s both; }
.proc__kick { font: 600 .76rem var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--lime); margin-bottom: 16px; }
.proc__panel h3 { font-size: clamp(1.6rem, 2.8vw, 2.3rem); margin-bottom: 16px; letter-spacing: -.03em; }
.proc__panel > p { color: var(--muted-dk); font-size: 1.08rem; max-width: 60ch; }
.proc__cols { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; margin-top: 32px; padding-top: 28px; border-top: 1px solid var(--line-dk); }
.proc__cols h4 { font: 600 .72rem var(--f-mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted-dk); margin-bottom: 14px; }
.proc__cols .ticks li { color: #E1E5F2; }

/* ---------- Measurement ---------- */
.meas { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr); gap: clamp(28px, 4vw, 56px); align-items: start; }
.dash { background: var(--ink); color: #fff; border-radius: 24px; padding: 22px; box-shadow: 0 40px 80px -40px rgba(7,11,22,.6); }
.dash__bar { display: flex; justify-content: space-between; gap: 12px; align-items: center; flex-wrap: wrap; padding-bottom: 18px; border-bottom: 1px solid var(--line-dk); }
.dash__title { font: 700 1.15rem var(--f-display); }
.dash__tag { font: 500 .68rem var(--f-mono); letter-spacing: .08em; text-transform: uppercase; padding: 5px 10px; border-radius: 999px; background: rgba(255,255,255,.08); color: var(--muted-dk); }
.dash__kpis { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; margin: 18px 0; }
.kpi { background: rgba(255,255,255,.05); border: 1px solid var(--line-dk); border-radius: 14px; padding: 14px; min-width: 0; }
.kpi__l { font-size: .74rem; color: var(--muted-dk); }
.kpi__v { font: 700 1.7rem var(--f-display); letter-spacing: -.03em; margin: 4px 0; }
.kpi__d { font: 500 .7rem var(--f-mono); }
.kpi__d--up { color: var(--lime); }
.dash__chart { background: rgba(255,255,255,.03); border: 1px solid var(--line-dk); border-radius: 16px; padding: 16px; }
.dash__chart-head { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; font-size: .86rem; color: var(--muted-dk); margin-bottom: 8px; }
.legend { display: flex; gap: 14px; flex-wrap: wrap; }
.legend li { display: flex; align-items: center; gap: 6px; font-size: .8rem; color: #D5DAEA; }
.legend i { width: 10px; height: 10px; border-radius: 50%; background: var(--c); }
.chart { width: 100%; height: auto; }
.chart__grid { stroke: rgba(255,255,255,.1); stroke-width: 1; }
.chart__label { fill: #8D96B0; font: 500 10px var(--f-mono); }
.chart__line { fill: none; stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; }
.dash__sov { margin-top: 16px; display: grid; gap: 10px; }
.dash__sov-title { font-size: .86rem; color: var(--muted-dk); }
.sovmini { display: grid; grid-template-columns: 96px 1fr 40px; gap: 12px; align-items: center; font-size: .86rem; color: #D5DAEA; }
.sovmini__t { height: 8px; border-radius: 8px; background: rgba(255,255,255,.1); overflow: hidden; }
.sovmini__t i { display: block; height: 100%; width: var(--w); background: var(--lime); border-radius: 8px; }
.sovmini b { text-align: right; font: 600 .84rem var(--f-mono); color: #fff; }
.meas__side { display: grid; gap: 14px; }
.point { display: flex; gap: 18px; padding: 20px 22px; background: #fff; border: 1px solid var(--line); border-radius: 18px; }
.point__n { font: 600 .8rem var(--f-mono); color: var(--muted); padding-top: 5px; }
.point h3 { font-size: 1.15rem; margin-bottom: 6px; }
.point p { color: var(--muted); font-size: .95rem; }
.cadence { background: var(--ink); color: #fff; border-radius: 18px; padding: 24px; }
.cadence h3 { font-size: 1.15rem; margin-bottom: 14px; }
.cadence li { display: flex; gap: 16px; padding: 11px 0; border-top: 1px solid var(--line-dk); font-size: .95rem; }
.cadence li b { flex: none; width: 92px; color: var(--lime); font: 600 .78rem var(--f-mono); letter-spacing: .08em; text-transform: uppercase; padding-top: 3px; }
.cadence li span { color: #D5DAEA; }

/* ---------- Snapshots ---------- */
.snap { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: 24px; padding: 30px; transition: box-shadow .3s; }
.snap:hover { box-shadow: 0 26px 50px -30px rgba(7,11,22,.4); }
.snap__who { display: flex; gap: 10px; align-items: center; font: 600 .74rem var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--muted); margin-bottom: 22px; }
.snap__who .icon { width: 32px; height: 32px; padding: 7px; border-radius: 10px; background: var(--ink); color: var(--lime); }
.snap h3 { font-size: 1.4rem; line-height: 1.15; margin-bottom: 8px; }
.snap dl { flex: 1; }
.snap dt { font: 600 .7rem var(--f-mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-top: 18px; }
.snap dd { margin-top: 6px; font-size: .97rem; }
.outcomes { margin-top: 24px; padding-top: 20px; border-top: 1px solid var(--line); display: grid; gap: 10px; }
.outcomes li { display: flex; gap: 12px; align-items: center; font-weight: 600; font-size: .95rem; }
.arrow { flex: none; width: 28px; height: 28px; border-radius: 50%; display: grid; place-items: center; font-weight: 800; background: var(--lime); color: var(--ink); }
.snaps__note { margin-top: 28px; font-size: .88rem; color: var(--muted); max-width: 72ch; }

/* ---------- Why Adtract ---------- */
.why__grid { gap: 0; border: 1px solid var(--line-dk); border-radius: var(--r-lg); overflow: hidden; }
.why__item { padding: 34px 30px; border-right: 1px solid var(--line-dk); border-bottom: 1px solid var(--line-dk); }
.why__item:nth-child(3n) { border-right: 0; }
.why__item:nth-child(n+4) { border-bottom: 0; }
.why__n { font: 600 .8rem var(--f-mono); color: var(--lime); }
.why__item h3 { font-size: 1.4rem; margin: 30px 0 10px; }
.why__item p { color: var(--muted-dk); }
.vs { margin-top: clamp(48px, 6vw, 80px); }

/* ---------- Plans ---------- */
.plan { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: 26px; padding: 34px 30px; }
.plan__tag { font: 600 .72rem var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-bottom: 18px; }
.plan h3 { font-size: 1.65rem; margin-bottom: 12px; }
.plan__desc { color: var(--muted); margin-bottom: 24px; }
.plan .ticks { margin-bottom: 26px; }
.plan .ticks li { color: var(--text); }
.plan .ticks .icon { background: var(--ink); color: var(--lime); }
.plan__meta { margin-top: auto; padding-top: 18px; margin-bottom: 20px; border-top: 1px solid var(--line); font: 500 .8rem var(--f-mono); letter-spacing: .04em; color: var(--muted); }
.plan .btn { align-self: flex-start; }
.plan--featured { background: var(--ink); color: #fff; border-color: var(--ink); box-shadow: 0 40px 80px -40px rgba(7,11,22,.7); }
.plan--featured .plan__tag { align-self: flex-start; background: var(--lime); color: var(--ink); padding: 5px 12px; border-radius: 999px; }
.plan--featured .plan__desc { color: var(--muted-dk); }
.plan--featured .ticks li { color: #E1E5F2; }
.plan--featured .ticks .icon { background: var(--lime); color: var(--ink); }
.plan--featured .plan__meta { border-top-color: var(--line-dk); color: var(--muted-dk); }

/* ---------- FAQ ---------- */
.faq { display: grid; grid-template-columns: minmax(0, .7fr) minmax(0, 1.3fr); gap: clamp(32px, 5vw, 80px); align-items: start; }
.faq__head { position: sticky; top: calc(var(--hh) + 32px); }
.faq__head h2 { font-size: clamp(2rem, 3.6vw, 3rem); }
.faq__head .btn { margin-top: 28px; }
.qa { border-bottom: 1px solid var(--line); }
.qa:first-child { border-top: 1px solid var(--line); }
.qa summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 22px 0; font: 600 1.18rem/1.3 var(--f-display); letter-spacing: -.015em; }
.qa summary::-webkit-details-marker { display: none; }
.qa__icon { flex: none; width: 34px; height: 34px; border-radius: 50%; border: 1.5px solid var(--ink); display: grid; place-items: center; transition: transform .3s, background .3s, color .3s; }
.qa summary:hover .qa__icon { background: var(--lime); }
.qa[open] .qa__icon { transform: rotate(45deg); background: var(--ink); color: var(--lime); }
.qa__a { padding: 0 54px 24px 0; color: var(--muted); }

/* ---------- Contact ---------- */
.contact__glow { position: absolute; right: -250px; top: -250px; width: 900px; height: 900px; background: radial-gradient(circle, rgba(79,126,250,.3), transparent 65%); pointer-events: none; }
.contact { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: clamp(32px, 5vw, 80px); align-items: start; }
.contact__sub { font-size: 1.2rem; margin: 36px 0 18px; }
.contact__direct { margin-top: 36px; display: flex; gap: 16px; align-items: center; padding: 18px 20px; border: 1px solid var(--line-dk); border-radius: 16px; background: rgba(255,255,255,.04); width: fit-content; max-width: 100%; }
.contact__direct .icon { width: 44px; height: 44px; padding: 11px; border-radius: 12px; background: var(--lime); color: var(--ink); }
.contact__direct p { font-size: .85rem; color: var(--muted-dk); }
.contact__direct a { font-weight: 700; font-size: 1.1rem; text-decoration: none; border-bottom: 2px solid var(--lime); }
.form { background: rgba(255,255,255,.05); border: 1px solid var(--line-dk); border-radius: 28px; padding: clamp(24px, 3.5vw, 44px); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px); }
.form__row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.opt { font-weight: 400; color: var(--muted-dk); }
.field__err { color: #FF9A8E; font-size: .84rem; }
.field__err:empty { display: none; }
.field.is-invalid input[type="text"], .field.is-invalid input[type="email"], .field.is-invalid textarea, .field.is-invalid select { border-color: #FF9A8E; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.field .check { display: flex; gap: 12px; align-items: flex-start; cursor: pointer; font-weight: 400; font-size: .92rem; color: #D5DAEA; }
.check input { -webkit-appearance: none; appearance: none; flex: none; width: 22px; height: 22px; margin: 1px 0 0; border-radius: 7px; border: 1.5px solid rgba(255,255,255,.4); background: transparent; display: grid; place-items: center; cursor: pointer; transition: background .2s, border-color .2s; }
.check input:checked { background: var(--lime); border-color: var(--lime); }
.check input:checked::after { content: ""; width: 5px; height: 10px; border: solid var(--ink); border-width: 0 2.5px 2.5px 0; transform: rotate(45deg) translate(-1px, -1px); }
.form__fine { margin-top: 14px; font-size: .84rem; color: var(--muted-dk); }
.form__status { margin-top: 14px; font-weight: 600; }
.form__status:empty { display: none; }
.form__status.is-ok { color: var(--lime); }
.form__status.is-err { color: #FF9A8E; }

/* ---------- Footer ---------- */
.footer { background: #04070F; color: var(--muted-dk); padding: 72px 0 36px; }
.footer__top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; padding-bottom: 48px; border-bottom: 1px solid var(--line-dk); }
.footer__brand p { margin-top: 18px; max-width: 38ch; font-size: .96rem; }
.footer__col h2 { font: 600 .72rem var(--f-mono); letter-spacing: .14em; text-transform: uppercase; color: #fff; margin-bottom: 18px; }
.footer__col a { display: block; padding: 6px 0; text-decoration: none; font-size: .96rem; }
.footer__col a:hover, .footer__legal a:hover { color: var(--lime); }
.footer__bottom { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; padding-top: 28px; font-size: .88rem; }
.footer__legal { display: flex; gap: 22px; }
.footer__legal a { text-decoration: none; }
.footer__disclaimer { margin-top: 22px; font-size: .78rem; line-height: 1.6; max-width: 110ch; color: #7C849D; }

.totop { position: fixed; right: 20px; bottom: 20px; z-index: 90; width: 46px; height: 46px; border-radius: 50%; background: var(--lime); color: var(--ink); display: grid; place-items: center; box-shadow: 0 12px 30px -8px rgba(0,0,0,.5); opacity: 0; visibility: hidden; transform: translateY(10px); transition: opacity .3s, transform .3s, visibility 0s linear .3s; }
.totop.is-show { opacity: 1; visibility: visible; transform: none; transition-delay: 0s; }
.totop .icon { width: 20px; height: 20px; stroke-width: 2.4; }

/* ---------- Keyframes ---------- */
@keyframes rise { from { opacity: 0; transform: translateY(24px); } to { opacity: 1; transform: none; } }
@keyframes fade { from { opacity: 0; } to { opacity: 1; } }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(198,241,53,.55); } 70%, 100% { box-shadow: 0 0 0 10px rgba(198,241,53,0); } }
@keyframes drift { from { transform: translate(0, 0) scale(1); } to { transform: translate(-60px, 50px) scale(1.12); } }
@keyframes spin { to { transform: rotate(360deg); } }
@keyframes fill { from { width: 0; } to { width: 100%; } }
@keyframes bob { 0%, 100% { translate: 0 0; } 50% { translate: 0 -9px; } }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ==========================================================================
   Responsive
   ========================================================================== */
@media (max-width: 1180px) {
  .grid--5 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 1060px) {
  /* nav becomes a drawer */
  .nav__toggle { display: inline-flex; }
  .nav__cta { display: none; }
  .nav__links { position: fixed; inset: var(--hh) 0 auto 0; margin: 0; flex-direction: column; align-items: stretch; gap: 0; padding: 12px 24px 28px; background: var(--ink); border-bottom: 1px solid var(--line-dk); max-height: calc(100vh - var(--hh)); overflow-y: auto; opacity: 0; visibility: hidden; transform: translateY(-8px); transition: opacity .25s, transform .25s, visibility 0s linear .25s; }
  .nav-open .nav__links { opacity: 1; visibility: visible; transform: none; transition-delay: 0s; }
  .nav__links a:not(.btn) { font-size: 1.1rem; padding: .9em .4em; border-radius: 10px; border-bottom: 1px solid var(--line-dk); }
  .nav__cta-mobile { display: inline-flex; margin-top: 20px; }

  .slide__inner { grid-template-columns: minmax(0, 1fr); min-height: 0; padding-block: calc(var(--hh) + 36px) 140px; gap: 40px; }
  .slide__visual { order: 2; }
  .hero__tab-label { display: none; }
  .aeo__top, .aeo__bottom, .meas, .builder, .contact, .faq { grid-template-columns: minmax(0, 1fr); }
  .builder__form { border-right: 0; border-bottom: 1px solid var(--line-dk); }
  .faq__head { position: static; }
  .flow { grid-template-columns: minmax(0, 1fr); }
  .flow__arrow { transform: rotate(90deg); padding: 4px 0; }
  .grid--4 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .journey { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .stage:nth-child(2) { border-right: 0; }
  .stage:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .footer__top { grid-template-columns: 1fr 1fr; }
  .footer__brand { grid-column: 1 / -1; }
  .svc__tabs { grid-template-columns: repeat(2, 1fr); }
  .svc__tab:nth-child(2) { border-right: 0; }
  .svc__tab:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .svc__panel { grid-template-columns: minmax(0, 1fr); }
}

@media (max-width: 760px) {
  .container { width: min(1240px, 100% - 36px); }
  .grid--3 { grid-template-columns: minmax(0, 1fr); }
  .proof__grid { grid-template-columns: 1fr 1fr; }
  .stat { padding: 28px 18px 28px 0; }
  .stat + .stat { padding-left: 0; }
  .stat:nth-child(odd) { border-right: 1px solid var(--line-dk); }
  .stat:nth-child(even) { border-right: 0; padding-left: 18px; }
  .stat:nth-child(-n+2) { border-bottom: 1px solid var(--line-dk); }
  .eras__list { grid-template-columns: minmax(0, 1fr); }
  .era { border-top: 0; border-left: 2px solid rgba(255,255,255,.18); padding: 4px 0 28px 26px; }
  .era::before { top: 4px; left: -7px; }
  .era--adtract { border-left-color: rgba(198,241,53,.55); }
  .era--now { border-top: 0; border-left: 3px solid var(--lime); background: none; }
  .era--now::before { left: -8px; top: 4px; }
  .demo__metrics { grid-template-columns: 1fr 1fr; }
  .demo__metrics > div:nth-child(2) { border-right: 0; }
  .demo__metrics > div:nth-child(-n+2) { border-bottom: 1px solid var(--line-dk); }
  .why__grid { grid-template-columns: minmax(0, 1fr); }
  .why__item, .why__item:nth-child(3n) { border-right: 0; }
  .why__item:nth-child(n+4) { border-bottom: 1px solid var(--line-dk); }
  .why__item:last-child { border-bottom: 0; }
  .proc { grid-template-columns: minmax(0, 1fr); }
  .proc__tabs { grid-auto-flow: column; grid-auto-columns: max-content; overflow-x: auto; border-right: 0; border-bottom: 1px solid var(--line-dk); }
  .proc__tab { border-bottom: 0; border-right: 1px solid var(--line-dk); padding: 16px 20px; }
  .proc__tab.is-active { box-shadow: inset 0 -3px 0 var(--lime); }
  .proc__cols { grid-template-columns: minmax(0, 1fr); gap: 22px; }
  .dash__kpis { grid-template-columns: 1fr 1fr; }
  .form__row { grid-template-columns: minmax(0, 1fr); gap: 0; }
  .mix__row { grid-template-columns: 104px 1fr 42px; gap: 10px; }
  .qa__a { padding-right: 0; }
  .sov__row { grid-template-columns: 88px 1fr 40px; }
  .stack { height: auto; display: grid; gap: 14px; }
  .ad, .ad--search, .ad--social, .ad--seo { position: static; width: 100%; transform: none; animation: none; }
  .ad--social { display: none; }
  .slide__inner { padding-bottom: 120px; }
  .chat__body { padding: 16px 14px 30px; gap: 14px; }
  .chat__msg { gap: 9px; }
  .chat__avatar { width: 28px; height: 28px; font-size: .6rem; }
  .chat__bubble { font-size: .9rem; padding: 10px 13px; }
  .chat__out { left: 13px; right: 13px; top: 10px; }
  .hero__tabs { gap: 8px; }
  .hero__tab-num { display: none; }
  .hero__controls-inner { gap: 16px; }
  .hero__btn { width: 42px; height: 42px; }
  .chat__badge { right: 10px; }
}

@media (max-width: 560px) {
  .grid--4, .grid--5 { grid-template-columns: minmax(0, 1fr); }
  .journey { grid-template-columns: minmax(0, 1fr); }
  .stage, .stage:nth-child(2) { border-right: 0; border-bottom: 1px solid var(--line); }
  .stage:last-child { border-bottom: 0; }
  .svc__tab { padding: 16px 16px; gap: 10px; }
  .svc__tab small { display: none; }
  .footer__top { grid-template-columns: minmax(0, 1fr); }
  .cadence li { flex-direction: column; gap: 2px; }
  .orbit__chip { font-size: .7rem; padding: .45em .8em; }
  .hero__btns .hero__btn:nth-child(2) { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; scroll-behavior: auto !important; }
  .marquee__track { animation: none; flex-wrap: wrap; width: auto; }
  .marquee__list[aria-hidden="true"] { display: none; }
  .marquee__list { flex-wrap: wrap; }
  .js .reveal { opacity: 1; transform: none; }
  .anim { opacity: 1; }
}