Be the answer buyers hear — not just a link they scroll past.

Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of making your brand the source that AI answer engines — such as ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude and Google’s AI Overviews — understand, trust and cite. It combines entity clarity, answer-first content, structured data, third-party authority and ongoing measurement.

SEO focuses on ranking pages in a list of results. AEO focuses on being named, summarized and cited inside the answer itself. AEO builds on SEO’s technical and content foundations and adds entity optimization, question-led content, corroboration across the web and prompt-level visibility tracking. At Adtract we run both together.

No one can, and you should be cautious of anyone who promises it. Answer engines are probabilistic and change constantly. What we can do is systematically improve the evidence, clarity and authority that make your brand more likely to be mentioned and cited, and measure the change in your AI share of voice every week.

Paid media on Google Ads and Meta Ads can produce meaningful data within days to weeks. SEO and AEO compound over months: technical and entity fixes often show early signals within the first several weeks, while authority and citation growth build steadily over a quarter or more. Your blueprint sets realistic milestones for your market.

Not necessarily. The right mix depends on your industry, goals, sales cycle and budget. Some businesses lead with AEO and SEO, others with Google Ads and Meta Ads. We recommend the combination that fits your situation and add channels as the evidence supports them.

We start with a structured discovery covering your business model, margins, buyers, geography, competitors and existing assets. We combine that with an audit of your search, paid and AI-answer visibility, then build a custom blueprint with channel mix, a 90-day roadmap, creative and content strategy and a KPI tree. We never reuse a template.

Yes. Ad accounts, analytics properties, creative assets and first-party data belong to you. We work inside your accounts with the access you grant, and you can see everything we do.

It depends on your market, competition and goals. During the blueprint phase we model budget scenarios so you can see what different levels of investment are likely to achieve. With a smaller budget we concentrate on fewer channels first rather than spreading thin.

You receive a short weekly pulse, a monthly deep-dive and a quarterly strategy review, all in plain English. Reports connect activity to business outcomes such as qualified leads, revenue and AI share of voice rather than vanity metrics.

A kickoff conversation of about an hour, read-only access to your analytics, ad accounts and Search Console, and a list of the competitors you watch most closely. We handle the rest and tell you exactly what we need along the way.